Video production/commercials: Textile Traders

If possible, watch in HD for a better viewing experience

Textile Traders are well known in Perth due to their TV commercials, usually featuring their manager Benny Rueben carrying on direct-to-camera. I wanted to keep a bit of that delivery style, but combine it with a slightly softer interview style. I didn't quite know if it would work going between the two, but it seems to.

Production notes:The interview segment was shot in a studio with green screen, and I composited him using images I'd shot as background plates at their Osborne Park store. The in-store segments were simply shot on location.